Privacy Policy

1. Introduction

Welcome to TRADE SENSI. We run the website [website URL] and any related pages, newsletters, tools and features, including our AI prompt box (together, the "Services"). The Services are operated by [Company Name], a company based in [City, State], India ("TRADE SENSI", "we", "us" or "our").

We respect your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it and what choices you have. Please read it carefully. By using our Services, you confirm that you have read and understood this policy.

This policy is written to follow Indian law, including the Information Technology Act, 2000, the rules made under it, and the Digital Personal Data Protection Act, 2023 ("DPDP Act"), as they apply to our Services.

2. Who is responsible for your data

For the purposes of the DPDP Act, TRADE SENSI is the Data Fiduciary for the personal data we collect through the Services.

Company: [Company Name]

Address: [Full Address]

Contact for privacy matters: [privacy email]

Grievance Officer: [Name], [grievance email]

If you have any question about this policy or about your data, please write to the contact above.

3. What information we collect

We collect only the information we need to run and improve our Services. It falls into the following groups.

3.1 Information you give us directly

• Newsletter and account details. When you subscribe to our daily briefing or create an account, we collect your email address and, if you choose to give it, your name and preferred language.
• Contact messages. When you write to us through the contact form or by email, we collect your name, email address, the content of your message and any files or links you attach.
• Feedback and surveys. If you answer a survey or send us feedback, we keep your responses.
• Contributor and business enquiries. If you apply to write for us or contact us about advertising or partnerships, we collect your professional details and any material you send.

3.2 Information from the AI prompt box

When you use our AI assistant, we collect the questions you type, the language you choose or use, the answers generated and basic technical information such as the time of the request. We use this data to produce your answer, keep the tool working, measure quality and improve our Services.

Please do not enter sensitive personal information into the prompt box. This includes passwords, OTPs, bank or card details, PAN, Aadhaar, demat login details, health information or anything else you would not want stored. The assistant is meant for general market questions.

3.3 Information collected automatically

When you visit our website, we and our service providers automatically collect certain technical information, such as:

• Your IP address and approximate location based on it
• Browser type and version, operating system and device type
• Pages you visit, links you click, time spent and the page you came from
• Screen size, language settings and time zone
• Error logs and performance data

3.4 Information from cookies and similar tools

We use cookies, pixels, local storage and similar technologies. They help the site work, remember your choices and measure how people use our content. Please see our Cookie Policy for full details and choices.

3.5 Information from third parties

We may receive limited information from analytics providers, advertising partners, social media platforms (if you log in or interact through them) and email service providers. This may include usage statistics and engagement data.

3.6 Information we do not intend to collect

We do not knowingly collect sensitive personal data such as financial account numbers, government identity numbers, biometric data or health records. We do not ask for them, and we ask you not to send them.

4. Why we use your information

We use personal data only for specific, lawful purposes.

To provide the Services. We use your data to load pages, deliver newsletters, answer your AI questions and respond to your messages.

To improve the Services. We study how readers use the site and the AI assistant so we can fix problems, improve accuracy, add features and decide which content to produce.

To communicate with you. We send the newsletter you signed up for, respond to enquiries and send important notices about the Services or policy changes. Marketing messages are sent only with your consent, and you can opt out at any time.

To personalise your experience. We may remember your language and display choices so the site works the way you prefer.

To keep the Services safe. We use data to detect spam, bots, fraud, abuse and security threats, and to enforce our Terms and Conditions.

To measure advertising and sponsorships. If we show ads or sponsored content, we use limited data to measure performance and prevent invalid activity.

To meet legal duties. We may use or keep data where the law requires it, for example to respond to lawful orders or to maintain records.

5. Legal basis and consent

We process your personal data mainly on the basis of your consent, and for certain legitimate uses permitted by law. When we ask for consent, we will tell you clearly what the data will be used for. You may withdraw consent at any time. Withdrawing consent does not affect processing that took place before you withdrew it, and it may mean we cannot provide certain features to you.

For example, if you withdraw consent for emails, we will stop sending the newsletter. If you ask us to delete your account, we will remove your account data, subject to legal requirements.

6. How we handle AI prompt data

Because our AI assistant is central to the Services, we want to be especially clear about it.

• Your questions are sent to our systems and may be processed by third party AI service providers who help us generate answers. These providers are bound by contract to protect the data and to use it only to provide services to us.
• We may review a limited sample of prompts and answers to check quality and safety. When we do, we aim to remove information that identifies you.
• We may use anonymised or aggregated prompt data to improve the assistant and to understand which topics readers care about.
• We do not use your prompts to send you personal investment advice, and we do not sell your prompts.
• AI answers are generated automatically and may contain mistakes. They are not investment advice.

7. Who we share your information with

We do not sell your personal data. We share it only in the following situations.

Service providers. We use trusted companies to help us run the Services. They include web hosting and security providers, analytics providers, email delivery platforms, customer support tools, AI technology providers and payment providers if we ever offer paid features. They may access your data only to perform services for us and must protect it.

Advertising and measurement partners. If we show ads, partners may use cookies and similar tools to deliver and measure them. You can control this through our cookie banner and your browser settings.

Legal and safety reasons. We may disclose information if required by law, court order or a government authority, or if needed to protect the rights, property or safety of TRADE SENSI, our readers or others.

Business changes. If we merge with or are acquired by another company, or sell part of our business, your data may be transferred as part of that deal. We will make sure the new owner honours this policy or tell you about any changes.

With your consent. We may share your information for other purposes if you agree to it.

8. Transfers outside India

Some of our service providers, such as cloud hosting, analytics or AI providers, may store or process data on servers outside India. Where this happens, we take reasonable steps to make sure your data is protected, and we follow the transfer rules set under Indian law.

9. How long we keep your information

We keep personal data only as long as we need it for the purposes in this policy or as the law requires.

When data is no longer needed, we delete it or make it anonymous so that it can no longer identify you.

10. How we protect your information

We use reasonable technical and organisational safeguards to protect your data. These include encrypted connections (HTTPS), access controls so that only authorised staff can see personal data, regular security checks, secure storage and contracts with providers that require them to protect data.

However, no website or system can be completely secure. We cannot guarantee absolute security, and you share information at your own risk. If a data breach occurs that affects your personal data, we will notify you and the relevant authority as required by law.

You can help by keeping your own devices secure, using strong passwords and never sharing sensitive details in the prompt box or in messages to us.

11. Your rights

Under the DPDP Act and other applicable laws, you have the following rights regarding your personal data.

• Right to access. You can ask for a summary of the personal data we process and the activities we carry out with it.
• Right to correction and updating. You can ask us to correct inaccurate data or complete incomplete data.
• Right to erasure. You can ask us to delete your personal data when it is no longer needed for the purpose it was collected, unless we must keep it by law.
• Right to withdraw consent. You can withdraw consent at any time.
• Right to grievance redressal. You can complain to us about how we handle your data, and we will respond within the time set by law.
• Right to nominate. You can nominate another person to exercise your rights in the event of your death or incapacity.

How to use your rights: Write to [privacy email] from the email address linked to your data. We may ask you to confirm your identity first. We aim to reply within 7 working days and to complete requests within the time permitted by law. If you are not satisfied with our response, you may approach the Data Protection Board of India once it is operational, after first using our grievance process.

12. Cookies and tracking technologies

We use essential cookies to make the site work, analytics cookies to understand usage, preference cookies to remember your choices and, where applicable, advertising cookies. When you first visit the site, our cookie banner lets you accept or reject non-essential cookies. You can change your choice at any time through the cookie settings link in the footer or through your browser. Full details are in our Cookie Policy.

Some browsers offer a "Do Not Track" setting. Because there is no common standard for responding to it, our site may not react to such signals, but you can use the cookie controls described above.

13. Third party websites and services

Our Services may contain links to other websites, social media pages, embedded videos, broker platforms and advertisements. These are owned and run by other parties. We do not control them and are not responsible for their privacy practices. Please read the privacy policy of any site you visit through our links.

14. Children's privacy

TRADE SENSI is intended for adults. It is not designed for people under 18, and we do not knowingly collect personal data from children. If you are a parent or guardian and believe a child has given us personal data, please write to [privacy email] and we will delete it promptly. Under the DPDP Act, processing a child's data requires verifiable consent from a parent or guardian, and we do not offer features that require it.

15. Marketing and email communication

We send our newsletter and updates only to people who have subscribed. Every email contains an unsubscribe link. You can also write to us to stop receiving emails. We will still send essential service messages, such as replies to your questions or important changes to our policies.

We will never ask you for passwords, OTPs, bank details or demat login information by email, phone or message. If you receive such a request in our name, please do not respond and report it to us at [support email].

16. Financial information and investment content

TRADE SENSI is a news and education platform. We do not take your money, hold your securities, execute trades or ask for your trading account details. Any information you read in our articles or receive from our AI assistant is general in nature and is not personal investment advice. For details, please read our Disclaimer.

17. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or the law. When we make important changes, we will post the new version on this page, update the date at the top and, where appropriate, notify you by email or through a notice on the site. We encourage you to review this page regularly. Continuing to use the Services after an update means you accept the revised policy, except where the law requires us to ask for your fresh consent.

18. Governing law

This policy is governed by the laws of India. Any dispute connected with it will be subject to the jurisdiction of the courts at [City, State], India, subject to any rights you have under applicable law.

19. Contact us

For questions, requests or complaints about privacy, please contact:

[Company Name]

[Full Address]

Email: [privacy email]

Grievance Officer: [Name], [grievance email]

You can also use the form on our Contact page.

20. Summary of key points

For your convenience, here is a short summary. It does not replace the full policy above.

• We collect your email, messages, AI prompts and technical data to run and improve TRADE SENSI.
• We do not sell your personal data.
• We share data only with service providers, partners who help us run the site, authorities when required by law, and others with your consent.
• You can access, correct or delete your data and withdraw consent at any time by writing to [privacy email].
• Please never enter sensitive information in the AI prompt box.
• We use cookies, and you can control them through our cookie banner and browser.
• TRADE SENSI is for adults only.
• Nothing on our site is investment advice.