Editorial Policy

Editorial Policy

1. Why this policy exists

People make decisions with money based on what they read. That is a serious responsibility, and it is why TRADE SENSI publishes this Editorial Policy. We want you to know exactly how we find stories, check facts, use technology, handle money from advertisers and fix mistakes. If we do not meet these standards, you have every right to tell us.

This policy applies to all content on [website URL], including news, market wraps, analysis, explainers, opinion pieces, newsletters, videos, social media posts and contributor articles. Our AI assistant is covered separately in section 9.

The policy is shaped by principles that guide good financial journalism: accuracy, fairness, independence, transparency and accountability.

2. Our editorial mission

Our job is to help readers understand the Indian market. For every article, our team asks three questions.

1. What happened?
2. Why did it happen?
3. What should readers watch next?

If an article does not help answer at least one of these in a useful and honest way, it does not belong on TRADE SENSI.

We publish news and education. We do not publish stock tips, buy or sell calls, target prices or promises of returns. Our content describes and explains. It never tells a reader what to do with their money.

3. Who is responsible for what

We keep clear roles so that every article has an accountable person behind it.

Editor in Chief: [Name]. Responsible for the overall quality, independence and direction of the site, and for final decisions on policy and complaints.

Managing Editor: [Name]. Oversees the daily publishing schedule and makes sure that every article is checked before it goes live.

Market Reporters and Analysts: Research, write and verify news and analysis. They are accountable for the accuracy of their own work.

Copy and Fact Check Desk: Reviews articles for factual accuracy, clarity, grammar and compliance with this policy.

Contributors: External writers who send us pieces. Their work goes through the same editorial review as staff work.

Every article carries the name of its author. Where an article is a team effort or a routine update, it may carry the TRADE SENSI Desk byline, but a named editor remains responsible.

4. Types of content and how we label them

We separate different types of content so that readers always know what they are reading.

Opinion is kept separate from news, and sponsored content is never presented as editorial content.

5. Sourcing standards

Good journalism starts with good sources. We follow a clear order of preference.

5.1 Primary sources first

Where possible, we go to the original source. For market and company news, these include:

• Exchange data and notices from NSE and BSE
• Company filings, results, annual reports and investor presentations
• Earnings call transcripts and recordings
• Circulars and orders from SEBI, RBI and other regulators
• Government releases on inflation, GDP, trade, taxes and industry
• Official statements from companies, ministries and institutions

5.2 Reliable secondary sources

We may use credible news agencies, established publications and respected data providers. We do not simply copy their reporting. We check it against primary sources where we can, and we credit the original reporting when we rely on it.

5.3 Anonymous and unverified sources

We are careful with unnamed sources. We use them only when the information is important, cannot be obtained any other way and is confirmed by more than one source or by documents. We explain why a source is unnamed. We do not publish rumours, tips from social media or unverified claims as fact.

5.4 Linking and attribution

We link to sources when it helps readers check our work. When we use someone else's data, research or quote, we credit it clearly.

6. Fact checking and verification

Numbers are central to market news, so we check them with extra care.

• Figures are verified. Prices, percentages, dates, names and financial results are checked against the original source or at least two reliable sources.
• Context is added. A number is compared with the sector, the market, past periods or expectations, so that it is not misleading by itself.
• Quotes are exact. We do not change the meaning of a quote. If we shorten it, we make sure the meaning is the same.
• Calculations are rechecked. If we calculate a ratio, growth rate or average, another person on the team reviews the method.
• Charts are checked. Axes, dates, labels and data sources are reviewed so that a chart does not mislead.
• Headlines match the story. A headline must be supported by the article and must not exaggerate it.

If we cannot verify something before a deadline, we either leave it out or state clearly what is confirmed and what is not.

7. Breaking news and live market updates

Markets move fast, and speed matters, but accuracy matters more. For breaking news:

• We publish only what we have confirmed.
• We say plainly what we do not yet know.
• We update the article as new facts arrive and show the time of the update.
• We do not speculate about reasons for a price move until we have evidence.

8. Standards for financial content

Because our readers may use what they read in financial decisions, we apply stricter rules to this area.

No stock tips or personal advice. We do not give buy, sell or hold recommendations, target prices or stop loss levels. We do not promise or imply returns.

Balanced reporting. When we describe a trend or a stock, we include risks and counterarguments, not just positive points.

Careful language. We avoid words that create false urgency or certainty, such as sure shot, guaranteed or can't miss.

Clear explanation of derivatives risk. When we discuss futures and options data, we make clear that derivatives trading carries a high risk of loss.

Technical levels are descriptive. When we mention support, resistance or other levels, we present them as observations about price behaviour, not as instructions.

Forward looking statements are labelled. Outlooks and expectations are described as opinions or estimates and not as facts.

Regulatory awareness. Our standards are designed to respect SEBI rules on investment advice and research. Unless clearly stated otherwise, TRADE SENSI and its writers are not SEBI registered investment advisers or research analysts.

9. How we use artificial intelligence

We believe AI can help us serve readers better, but only when it is used with care and honesty. Here is exactly how we use it.

9.1 What AI helps us do

• Scan large amounts of data, filings and news so that important developments are not missed
• Sort and summarise documents for our reporters
• Suggest outlines, headline options and translations for human review
• Help us check spelling, grammar and consistency
• Power the AI assistant that answers reader questions in multiple languages

9.2 What AI does not do

• It does not decide what we publish.
• It does not replace reporters, editors or fact checkers.
• It does not publish content on its own. A human editor reviews and approves every news article before it goes live.
• It does not create fake quotes, sources, images or data. We never present AI generated material as real reporting.

9.3 Disclosure

When an article is produced largely with the help of AI, we will mark it clearly as AI assisted, and a human editor remains accountable for it. We do not use AI generated images to pretend to show real events. Any illustration made with AI is labelled.

9.4 The reader facing AI assistant

The AI prompt box on our website is an automated tool. Its replies are not reviewed by an editor before you see them. It may make mistakes, and its answers are not editorial content and not investment advice. We test and improve it regularly and ask readers to report errors. Its multilingual answers aim to be accurate, and we continue to work on quality across languages.

9.5 Checking AI output

Any fact, figure or claim that comes from an AI tool must be verified against a reliable source before it is used in a published article. Our staff are trained to treat AI output as a draft to be checked, never as a source.

10. Originality and plagiarism

We publish original work. We do not copy text from other websites, rewrite it lightly and present it as our own. When we build on someone else's reporting, we credit it and add our own research or analysis. We use plagiarism checks on submitted and staff work, and we remove or correct anything that fails them.

Images, charts and videos must be created by us, licensed, or used with permission. We credit them properly.

11. Independence from advertisers and partners

Our editorial team makes its own decisions. Advertisers, sponsors, partners, brokers and companies we write about have no say over what we publish, how we describe them or whether we cover them.

• Advertising and editorial work are kept separate.
• We do not accept payment in exchange for favourable coverage.
• We do not remove or change articles because an advertiser or company asks us to, unless there is a factual error that we confirm.
• We may decline advertising that does not fit our standards.

12. Sponsored and branded content

We may publish sponsored content. When we do:

• It is clearly labelled as sponsored, with the sponsor named.
• It is kept visually and structurally separate from news.
• It is written or approved to meet our standards on accuracy and on financial content.
• It does not promise returns, promote unregistered advisory services or recommend specific securities.
• It never appears in our newsletters or on our pages in a way that looks like independent reporting.

Affiliate links, if any, are disclosed.

13. Conflicts of interest

Trust depends on knowing that our writers are not secretly benefiting from what they write.

• Disclosure of holdings. Writers must tell the editor about any investment in a company, fund or security they plan to write about. Where relevant, we disclose this in the article.
• No trading on unpublished work. Staff must not buy or sell a security based on a story we have not yet published, and must not trade in a way that could appear to take advantage of our coverage.
• Holding period. Writers must follow a waiting period of [number] days after publishing a story on a specific company before trading in its securities.
• No gifts or favours. Staff must not accept gifts, trips or payments from companies, brokers or promoters we cover. Small items of nominal value, such as a diary or a conference lunch, may be accepted if disclosed.
• Outside work. Staff who work for other financial companies or advisers must disclose it and may be moved away from related coverage.

14. Fairness and respect

We aim to be fair to the people and companies we cover. We give them a reasonable chance to respond to serious claims before publication. We avoid language that is defamatory, hateful or discriminatory. We do not target individuals, and we respect privacy unless there is a clear public interest.

15. Headlines, images and presentation

• Headlines must be accurate and must not mislead or create panic.
• We avoid clickbait that promises more than the article gives.
• Photos, graphics and charts should add to understanding and must be properly credited and labelled.
• Market numbers in headlines include clear context, such as the date or session.

16. Updating and archiving

When new facts change a story, we update the article and add a note with the date and the nature of the change. Original articles are kept in our archive. We do not delete articles to hide mistakes. If an article must be removed, for legal or serious accuracy reasons, we will say so and explain why. Our Correction Policy sets out how we deal with errors.

17. Contributors and guest writers

We welcome work from experienced writers and analysts. Contributors must:

• Submit original work
• Disclose any interest in the securities or companies mentioned
• Follow this Editorial Policy and our style standards
• Accept that we may edit the piece for accuracy, clarity and length, and may decline to publish it

We do not publish guest posts that exist mainly to place links or promote a product. Paid placement is not accepted as editorial content.

18. Comments and community interaction

If we allow comments or run social media channels, we ask readers to be respectful. We may remove comments that are abusive, unlawful, promotional or that share stock tips or links to trading groups. We do not allow our channels to be used to promote unregistered advisory services.

19. Legal and regulatory compliance

Our editorial work follows applicable Indian laws and rules, including those relating to securities, defamation, copyright, data protection and online platforms. If a legal or regulatory issue arises with a story, it is reviewed by the Editor in Chief before publication.

20. Feedback, complaints and accountability

We welcome feedback and challenges. If you believe an article breaks this policy or contains an error, write to [editorial email] or use our Contact page. For factual errors, please follow the steps in our Correction Policy. If you are not satisfied with our response, you can ask for a review by the Editor in Chief.

21. Review of this policy

We review this policy at least once a year and whenever our practices, technology or the law changes. The date at the top shows when it was last updated.

22. Frequently asked questions

Are TRADE SENSI articles written by AI?

Our articles are written by our editorial team. AI tools help with research and drafting support, and every news article is reviewed by a human editor before it is published. Content that is largely AI assisted is labelled.

Does TRADE SENSI accept money to write about a company?

No, not as editorial content. Paid content is accepted only as clearly labelled sponsored content and never decides our news or analysis.

Do your writers own the stocks they write about?

Some may hold investments. We require them to disclose relevant holdings to the editor and, where it matters, to readers. They must not trade on unpublished stories.

Why do you not give stock tips?

We are a news and education platform and are not registered as an investment adviser or research analyst unless we clearly say so. We also believe that explaining the market honestly serves readers better than telling them what to buy.

How can I check the sources of an article?

We link to primary sources wherever we can. If you cannot find the source for a claim, write to us and we will point you to it.

What happens if an article is wrong?

We correct it openly and add a note when the correction affects facts or meaning, as described in our Correction Policy.

23. A last word

Anyone can publish market news. What readers should look for is who stands behind it, how it was checked and what happens when it is wrong. This policy is our answer to all three, and our commitment to you. Please read our Disclaimer as well, since it explains the limits of what any news website can offer.